I meet teams where they are — integrating into how they work and bringing research to them, not the other way around. I match the method to the decision, and build the relationships that make me a trusted advisor.

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I've intentionally integrated AI into my practice, knowing where it adds value and where human judgement can't be replaced. I've built AI-augmented workflows and shared openly so the whole team benefits,  and built  a no-code research agent that lets product teams surface insights by typing a question and a human-AI evaluation framework to ensure results are accurate and reliable.

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I mentor early-career researchers, coaching the stakeholder skills and business framing that decide whether research lands — not just method.