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Lisa
Whittle

I turn ambiguous problems into evidence that drives decisions and business outcomes. Build the enablement, frameworks and AI workflows that scale research. Mentor and coach on craft and the business of research.

Mixed-methods researcher, 10+ years across enterprise SaaS, fintech and healthtech.

Case studies

Identified $1.14M in support cost savings through usability improvements

Used support-cost data to target the costliest usability problems, then ran moderated usability testing to diagnose them across 10 projects, in partnership with Customer Support.

EVALUATIVE RESEARCH PROGRAM · PROGRAM LEAD + IC RESEARCHER

Scaled research capability company-wide to 500+ designers

Designed a CXO-sponsored program that set a company-wide usability standard and enabled 500+ designers to run their own research against it.

RESEARCH ENABLEMENT PROGRAM · PROGRAM LEAD

Helped shape Automation product direction and redesign of the rule builder

Jobs-to-be-Done research mapped the end-to-end job, segmented users by need, and surfaced gaps in the offering, delivering a foundational understanding of users and informing the redesign of the rule builder.

FOUNDATIONAL + GENERATIVE RESEARCH · IC RESEARCHER

Helped reshape how Xero notifies customers and reached the CPO

Triangulated analytics, a diary study, card sorts, and interviews to understand why customers tuned out the notifications and what they needed to make them valuable.

MIXED METHODS · IC RESEARCHER

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